News for August 2004


Original
Translation
Veritas vos liberabit.
In vino veritas.
Ergo, vino vos liberabit!
The truth shall set you free.
In wine there is truth.
Therefore, wine shall set you free!

-- Leslie Moak Murray

Our Tastings and Wine Dinners


Wine Tasting
September 18, 2004 - 2:00 p.m. to 5:00 p.m.
Wegmans Dulles, Sterling, VA
Questions: (703) 421-2400



Gourmet Wine Dinner, $80, Menu
September 15, 2004 - 6:30 p.m. to 10:00 p.m.
Heritage Hunt Golf and Country Club, Gainesville, VA
  Reservations: (703) 743-5304 (Clare Keating)





Wine and Tapas Tasting, $25, Menu
September 16, 2004
Stonewall Golf Club, Gainesville, VA
  Reservations: (703) 753-6140



Gourmet Wine Dinner, $49
September 21, 2004 - 7:00 p.m. to 9:00 p.m.
Bonefish Grill, Gainesville, VA
  Reservations: (703) 753-2597





Harvest Dinner, $80, Menu
September 18, 2004 - 6:30 p.m. to 10:00 p.m.
Our Barrel Room
Reservations: (540) 347-3475



Wild Game Dinner, $95, Menu
October 16, 2004 - 6:30 p.m. to 10:00 p.m.
Our Barrel Room
Reservations: (540) 347-3475


Our Products

Early in August, we bottled the Ameritage and the second half of the Cabernet Franc. The number of cases, 1318, was a new one-day record for Pearmund Cellars. The last of the 2003 reds remaining in barrel, the Reserve Ameritage and the Cabernet Sauvignon Reserve, will be bottled by the end of August. Our 2003 Lisa's Merlot is already available in our tasting room, and the remaining 2003 reds will be available as soon as they recover from "bottle shock."

Each month, more retailers are carrying Pearmund Cellars wines. Check our Tastings page to learn which restaurants are featuring our award-winning wines with their gourmet dinners, and check our retailers page to see whether your favorite wine store, restaurant, country club, or inn sells our wine. If their locations near your home don't promote Pearmund Cellars wines, call us at (540) 347-3475 or email our Wholesale Marketing and Sales Manager to give us their contact information.


Our Process

As described in our last newsletter, the natural process of veraison, or sweetening of the grapes, has started. If you visit us during the month of August, pay particular attention to the grapes, and note their color changing from green to gold.

The 2004 harvest and crush season is almost upon us. Chris, Rick, and Christopher are busy preparing our equipment and facilities for September and October. Our destemmer, press, tractor, forklift, pump, compressor, barrels, hoses, bins, yeasts, and cleaning supplies – all have to be ready to go. When you visit in September, chances are you will see very young wines in various stages from bower to barrel.


Our People

We are pleased to announce that Ray Olszewski is on board as our Wholesale Marketing and Sales Manager. His coming to Pearmund Cellars was a natural extension of his enthusiastic interest in wine appreciation and his dedicated support for the Virginia wine industry. Ray was instrumental in starting the Heritage Hunt chapter of the American Wine Society and has written articles for the Virginia Wine Gazette, Washington Golf Monthly, and the Bull Run Observer. He was formerly a business development manager for several information technology/systems integration firms.

Ray will be on the road visiting the restaurants, wine stores, inns, and country clubs which carry our wines, as well as developing new accounts. He will also assist us with merchandising, marketing channels, and product promotion. Ray is full of great ideas for expanding our wholesale and retail business, and we feel quite fortunate to have him working for us.


Our Industry

Chris will be speaking at the annual meeting of the North Carolina Wineries Association on August 21st. His subject matter will be establishing and encouraging an emerging local wine industry and the particular challenges involved in starting a new high-end winery. North Carolina has 27 existing wineries plus 22 more in the planning or construction stages.



We appreciate your business and your feedback. What topics would you like to see covered in future newsletters?
Please send your comments to info@pearmundcellars.com, and please forward this newsletter to other wine aficionados.

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